The inability to penetrate large organizations presents a significant challenge for our local MSC companies to grow. In an effort to increase the adoption of Malaysian Made solutions MdeC (Multimedia Development Corporation) approached us to design an interaction that would somehow benefit all parties. This was the birth of the InnovAsian® Catalyst Camp (ICC). Through this initiative, qualifying MSC companies are invited to join a 2-day workshop which includes an introduction to the process of innovation and a short immersion into a large organization. They are then given 1 to 2 weeks to propose an innovative solution that would help the large organization leap frog within their market. With 4 of such sessions being run (with AirAsia, Celcom, Faber Group and MARA), it has proved to be an important milestone in creating value.
The InnovAsian® Catalyst Camp gives large organizations a chance to source for ideas beyond their walls. Such an initiative allows companies to obtain new ideas with minimal investment. Though only started in 2011, the ICC has, to date connected 57 MSC status companies with the large organizations. Out of all the ideas that have been proposed, 30 ideas have been selected by host companies, with 15 potential deals. Value created does not end with the target session as relationship built between the MSC companies and the large organizations continue to persist.