The project, commissioned by the Malaysian Multimedia Development Corporation (MDeC), aimed to accelerate the growth of Multimedia Super Corridor (MSC) companies in Malaysia (specifically SMEs within the ICT sector) through an Open Innovation methodology with a modified structure. This methodology was pioneered by ACC based on our understanding of the challenges within the ecosystem in Malaysia. Suitable MSC companies were identified, trained in our proprietary innovation framework and given guidance on how to propose innovative IT solutions that can deliver value to larger host organisations. This collaborative project successfully accelerated the penetration of such MSC companies into large organisations within a short period.
The aim of the project was to accelerate the growth of MSC Companies (these are SMEs in the ICT sector) through a modified structured open innovation approach methodology. This methodology was pioneered by Alpha Catalyst based on our understanding of the ecosystem challenges in Malaysia. MSC companies, are under purview of the Multimedia Development Corporation (MDeC), a government linked agency tasked with creating a conducive platform and environment to nurture Malaysian Small and Medium Enterprises (SMEs) in the ICT sector, to become world-class businesses.
Through this approach, selected MSC companies are identified, trained in our proprietary innovation framework and guided, to propose innovative IT solutions that can deliver value to Host Companies (large organizations). This collaborative effort to enhance the innovation ecosystem, between the government agency -which takes on a facilitative role, large organisations and SMEs, has successfully accelerated penetration of MSC companies into the large organisations, within a short duration.