Many people still associate creativity as the topmost skill required to ideate or innovate. This is very limiting as some individuals may then consciously or subconsciously feel that they can’t really be part of the innovation process. This article debunks some of the common myths of how ideation happens, and recognises other ways in which ideas can emerge. When individuals embrace the fact that creativity is not a necessity in ideation nor innovation, many more will feel that they too can contribute.
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