Overview
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Innovation is recognised as an important component for financial growth and competitiveness in today's rapidly changing and increasingly globalised world.  Many organisations are placing greater emphasis on it as a way to stay ahead of the curve, to meet the changing needs and expectations of customers, employees, and stakeholders. 

Step into the future of leadership with our exclusive program designed to empower and equip leaders to drive innovation and transformation in your respective organisations or teams. Integrating foresight, innovation management, and exponential transformation strategies the masterclass equips you with the tools and insights needed to excel in your role. Whether you’re from the corporate or public sector, join us to redefine your leadership approach, and shape a resilient future for your organization.

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Topics covered: 

• Future Trends Shaping Innovation and Transformation - Dive into the 6Ps of Global Trends—People, Places, Principles, Possibilities (Technology), Power, and Prosperity—and explore how these elements will influence your organisation’s innovation and transformation strategy. 
• Systematic Innovation Management: Strategy, Leadership, Processes, and Culture - This segment will cover the core principles of systematic innovation management, focusing on how to develop an effective innovation strategy that aligns with organisational goals. Participants will explore the critical roles of leadership, structured processes, and elements to foster an innovation-driven culture to drive sustained growth and transformation.
• Implementing and Assessing Innovation Management - This segment will delve into practical approaches for implementing innovation management frameworks tailored to your organisation's goals. Participants will learn how to assess their current organisation innovation capabilities, pinpointing strengths to leverage and areas requiring improvement. The session will cover tools and methodologies for evaluating innovation readiness, and creating action plans to enhance innovation processes and outcomes.
• ​Accelerating Innovation Impact With Digital Tools - Participants will explore how digital tools can streamline innovation processes, enhance collaboration, and drive measurable impact within their organisations. The segment includes a case review of SD Guthrie, showcasing how a digital solution was effectively utilised to foster innovation, and achieve transformative results. 

Inspired by the book
​
"Changing the Dynamics and Impact of Innovation Management:
​A Systems Approach and the ISO Standard",
​​
which features contributions from Dr Magnus Karlsson, Dr Suraya Sulaiman
and Azim Pawanchik

By the end of the masterclass, you will be equipped with the insights and tools needed to effectively drive exponential transformation and cultivate a culture of innovation, positioning your organisation for sustained success and future growth.

Registration Fee
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Early bird pricing is 

RM 3350/pax
​(including SST where applicable) ​​

if you make payment 
​before 21 January 2025

After 21 January 2025, the masterclass is priced at​

RM 3800/pax
​(including SST where applicable) ​​

Please be informed that we will reach out to you via email to provide an invoice for bank transfer

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​Your seat in this masterclass is confirmed upon receipt of payment

Who Should Attend?
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​Board Members: 
​Gain a deeper understanding of innovation management principles to provide strategic guidance and propel your organisation to new heights of success.​

​C-Level Executives and ​Senior Management: 
​Discover how to embed exponential transformation and innovation management into your strategic initiatives, driving impactful corporate innovation, while staying ahead in a competitive landscape.

Transformation Leaders, Innovation Managers and Project Leads: 
​Strengthen your expertise in innovation management to foster a culture of creativity, empower your teams, and advance your organisation’s innovation capabilities.

Leaders from the Public Sector ​and Government Agencies: 
​Understand how to leverage innovation management and foresight to design effective policies, improve service delivery, and address complex challenges through transformative strategies.

​Leaders from Universities: 
​Explore how to integrate innovation and exponential transformation principles to create exponential universities, drive groundbreaking research, and achieve more meaningful outcomes.

 Masterclass Details
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Date

Thursday,
​20th February 2025

Location

Le Méridien Hotel,
​Kuala Lumpur, Malaysia

Time

9AM - 5PM

CLAIM YOUR SPOT

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Agenda
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• 8:00am | Registration, Welcome Breakfast and Networking

• 9:00am | Introduction - Azim Pawanchik

• 9:15 - 9:45am | Future Trends Affecting Innovation and Transformation  -  Dr Suraya Sulaiman

• 9:45 - 10:00am | Morning Break 
• 10:00am  - 12:45pm | Systematic Innovation Management: Strategy, Leadership, Processes, and Culture - Dr Magnus Karlsson​
• 12:45 - 2:00pm | Networking Lunch
• 2:00 - 3:30pm | Implementing and Assessing Innovation Management, Based on ISO 56001 - Dr Magnus Karlsson

• 3:30 - 3:45pm | Tea Break

• 3:45 - 4:50pm | Accelerating Innovation Impact with Digital Tools - Azim Pawanchik 

• 4:50 - 5:00pm | Closing Message - Dr Magnus Karlsson & Dr Suraya Sulaiman

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Upon completion,
​attendees will be awarded:
​
A certificate of attendance and
​an innovation playbook

Meet Your Speakers

Dr. Magnus Karlsson
National Expert and Chairman, SIS/TK532 Innovation Management
Swedish Institute for Standards
Innovation management expert, Partner at Amplify, Adjunct Professor at KTH Royal Institute of Technology in Stockholm, active contributor to the standardization of the ISO 56000 family on innovation management standards, and Chairman of the Swedish Institute for Standards.

Magnus brings over 20 years of hands-on experience implementing innovation management frameworks, both in research and in practice. His areas of expertise include developing innovation management systems, strengthening the capabilities of the innovation management professions and developing strategic foresight for organisations worldwide. He has worked with world-class leaders like Ericsson, Volvo, Electrolux, H&M and many others. You can read more on the impact Amplify has created here.

He has published widely on the topic of innovation management and has helped many individuals and companies develop world-class innovation capabilities through global standards, testing protocols & innovation certification. His most recent was a chapter contribution to the book Innovation Leadership in Practice: How Leaders Turn Ideas into Value in a Changing World. 

Dr. Suraya Sulaiman
Innovation Provocateur, Alpha Catalyst
Dr. Suraya brings over two decades of expertise in driving organisational transformation, focusing on foresight-driven strategies, exponential growth, and sustainable development models. She has worked extensively with governments, multinational corporations, and academic institutions to build future-ready organisations by strengthening strategies, culture and capabilities.

A thought leader in innovation and transformation, Dr. Suraya offers deep insights into global trends—spanning technology, governance, and societal shifts—that shape the future landscape. Her expertise enables leaders to navigate uncertainty, embrace change, and craft impactful, future-proof strategies.

​She has been at the forefront of championing concepts such as anticipatory regulation, policy labs, and innovation ecosystems in the country. Dr. Suraya has also played a pivotal role in developing national policies and roadmaps across diverse sectors, positioning Malaysia as a progressive player in innovation and transformation.

Azim Pawanchik
Innovation Strategist, Alpha Catalyst​
Azim Pawanchik is a leading innovation strategist and digital transformation expert with extensive experience in helping organisations harness the power of digital tools to drive impactful innovation. Azim has worked with global corporations and governments to implement cutting-edge strategies for innovation management. With a focus on leveraging data, technology, and digital platforms, he empowers leaders to accelerate growth, streamline processes, and deliver measurable results. Azim’s insights, combined with real-world case studies, provide practical frameworks for organisations to stay competitive and future-ready in an increasingly digital world.​ 

Azim is also the driving force behind one of Asia's few digital innovation and transformation management software for enterprises. This innovative software combines predictive analytics, machine learning, gamification, and behavioral insights, and has the ability to accelerate and embed innovation in organizations. He holds a patent for the software and is always exploring different contexts for its application, helping organizations achieve exponential transformation.

His recent projects have taken him across ASEAN, where he has been instrumental in guiding corporate organizations and government agencies to adopt and implement strategies for exponential transformation.

Seize the Opportunity

Webinar 
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17th December 2024 – ​​In this exclusive masterclass preview, join Dr Magnus, Dr Suraya and Azim as they unpack systematic innovation management to discover the emerging international standard that is reshaping how forward-thinking companies anticipate, create, and implement breakthrough innovations.

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Secure Your Seat Now!

​Registration ends on ​18 February 2025 

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REGISTER NOW

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Contact Us

If you require further information or have any questions regarding this masterclass,  ​please contact us and we will respond as soon as possible.