Alpha Catalyst Consulting, a new age innovation management consulting was founded in the year 2000. The founder, Azim Pawanchik believes that Asian based organizations can have a bigger stake in the global economy by embracing innovation as a company culture.
He strongly believes that many organizations have not tapped on this latent capability that lies dormant within most organizations. Alpha Catalyst Consulting’s main focus is on building organizational capability and capacity to innovate and renew itself to be more competitive in the market place.
The need to innovate is no longer the question. The challenge is, how do we do it, especially in the Malaysian context. ACC’s experience shows that even though innovation is a common word it’s only beginning to become part of company culture in Malaysia. The primary focus is still on cost cutting, operational efficiency, benchmarking, copying competitors and head on competition.
Innovation phobias and misguided views of what innovation is have caused a lack of courage and readiness to embark on the innovation agenda. Hence, our Catalyst for Change ® Innovation framework is ready to bring innovation to more Asian companies that are curious or ready to embrace the innovation agenda. Our framework is simple and pragmatic, easy to grasp and consistent with the evolving Asian culture and values.
“To be the catalyst for driving and accelerating value creation through innovation”
Our Promise
"We at Alpha Catalyst Consulting promise to dedicate our creativity and energy in developing and executing innovative solutions that will help you and your organization achieve your desired goals.”
Our View of Innovation
We believe innovation is a mindset and culture that is capable of conceiving the need for change and developing alternative ideas and solutions, the willingness to choose and execute risky but promising ideas and lastly it is about connecting the ideas to the market until value is created.
Hence it is a convergence of needs, great ideas, execution and value creation.
Challenges we love to address
Growth - Exploring new sources of growth and differentiation.
Culture Renewal - Overcoming inertia and injecting energy in organizations.
Performance Enhancement - Exploring new ways to enhance performance.
Learning - Building capacity to renew self and organization.
Overcoming Knowing + Doing Gap - Increasing the conversion rates of learning & strategy sessions.
Second Curve Creation - Building capacity to compete in the future (3-5 years ahead).
Why Work with Us
Pioneer in organizational innovation consulting in Malaysia.
Strong understanding of Malaysian based organizations and culture
Experience and track record in diverse industries and culture.
Deep experience in organizational renewal and culture change projects.
Flexibility in approach and timing to get things done.
We thrive on constraints
We are willing to explore risky or fuzzy projects
We love simple yet practical solutions
The Team (Click on our pictures to read more)
Azim Pawanchik, Principal Consultant
Dr. Suraya Sulaiman, Senior Consultant
Partners and Associates
Ching Yee Fu
Karyn Mak
The Team
Azim Pawanchik,
Principal Consultant
Azim specializes in the areas of organizational change and innovation. He has vast experience in culture change projects, mergers and acquisitions and organizational re-alignment. Prior to founding Alpha Catalyst he worked for PPG, ICI and Alcom. He has consulted and worked with companies in Malaysia, Singapore and Indonesia such as Panasonic, DiGi, ABN AMRO, American Express, Shell, Technip, Petronas and many others. He speaks/ presents regularly in conferences and organizations on the subject of innovation especially on “Embracing Constraints to Innovate” and “The Courage to Create”.
He received his MBA from the UK and his BSc (hons) in Chemistry from University Malaya. His current focus is on applying the Catalyst for Change® innovation management methodology in companies to create value. Apart from that he also specializes in using Visual Thinking and Asian martial arts philosophy to enhance personal creativity and flexibility.
The Team
Dr. Suraya Sulaiman,
Senior Consultant
Dr. Suraya, a senior consultant for Alpha Catalyst Consulting specializes in personal creativity, energy and stress management. She has coached individuals and worked with clients such as DiGi, Dutch Lady, Nippon Oil, Technip, Panasonic and Petronas. Apart from being a medical specialist she has a certificate in stress management from the UK. She has been trained in several personal performance related areas such as the Silva Mind Control (technique in stress, relaxation and goal achievement) and Braingym (A technique from the US for integrating the mind-body connections for higher performance).
She is also a certified consultant in using the HBDI and the Whole Brain Technology. Her strength is in her capability of blending knowledge from brain science, health sciences and natural health to help organizations tap on their people’s talents and capability.
Partners and Associates
Ching Yee Fu,
Senedi
Fu Ching Yee has the unique ability to blend resources to achieve optimum results. Armed with a Computer Science degree from University of Malaya, Ching Yee started out as a software developer in the hospitality industry, and then as a senior developer in the financial industry. After being hired into Intel, Ching Yee assumed the role of a team manager of the Procurement group’s Asian development team. She obtained her MBA from Nottingham University and received many awards while with Intel, including being the finalist in Intel’s Software Quality Award for her team’s performance.
Karyn Mak,
Senedi
Karyn Mak’s systematic nature enables her to work on challenging projects with looming deadlines and multiple hurdles. During her 10 plus years with Intel, Karyn worked in a few IT roles ranging from system administrator to project manager to team manager of Intel Malaysia’s “Flex” team. She has a degree in Computer Engineering from the University of Wollongong, Australia, and has presented as a guest lecturer in Multimedia University Cyberjaya. She is also a PMP-certified project manager, and was awarded numerous awards for successful delivery of projects.
Ching Yee and Karyn specialize in software development projects. They blend seasoned project managers, skilled software developers and creative web designers to produce innovative solutions for customers. Prior to founding Senedi, they worked at Intel where Ching Yee was a certified trainer for Intel’s “Systemic Innovation for Teams” and Karyn coached application developers to harvest trade secrets and IP publications.
Some of the companies we have worked with:
Contact Us
Alpha Catalyst Consulting (Co. No.: 1273639-U)
Level 36, Menara Maxis,
Kuala Lumpur City Centre, 50088,
Kuala Lumpur,
Malaysia.
